Spare Octopus · Our work

Things we’ve built

Real builds for a B2B software company’s sales and partner teams, still in daily use. Screens are recreated and names changed, but the work is real.

Sales

Enquiries that follow up and fill themselves in

Problem
Enquiries waited in a shared inbox for hours, and the CRM was never up to date.
What we built
Every enquiry becomes a ticket with an owner. Follow-ups go out on the same thread, and calls and chats suggest the CRM updates.
What changed
Nothing goes cold in the inbox. The owner approves updates in one click instead of typing them.
  • Gmail
  • CRM
  • Fathom
  • Dialpad
  • WhatsApp
  • Jira
Read the case study

Partners

A portal where partners track every deal

Problem
Deals arrived by email and in a shared sheet. Expiries were missed and partners asked for a status every week.
What we built
A login for every partner, a live board synced with the CRM, duplicate checks and expiry reminders.
What changed
Partners see where every deal stands themselves. Managers approve from one queue.
  • CRM
  • Google Drive
  • Gmail
Read the case study

Sales

The customer’s CRM record, inside Gmail

Problem
Account managers kept a CRM tab open for every email, just to know who they were talking to.
What we built
A Gmail sidebar that shows the sender’s record: licences, expiry, renewal value and owner.
What changed
Renewals near expiry are flagged, and emails log to the CRM in one click.
  • Gmail
  • CRM
Read the case study

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